MY TRI E was established in April 2024 to promote and sell high quality, consistent and safe health supplement, Vitamin E, Tocotrienol soft gel.
It is our objective to ensure that the Vitamin E soft gel is produced using Tocotrienol extracted oil palm fruits which are non-GMO palm fruits sourced directly from RSPO/MSPO-certified plantations. Oil palm fruits contain Tocotrienol concentration up to 800 mg/kg which is the highest among other edible oils. Tocotrienols contain a complete spectrum of Tocotrienol isomers (α, β, γ and δ) and α-Tocopherol. The naturally occurring Tocotrienols have beneficial properties for health and wellness including antioxidation, anti-inflammation and gene modulation.
MY TRI E only works with companies which meet international standards with regards to production, processing, and sustainability. We purchase Tocotrienol soft gels from manufacturers equipped with state-of-the-art technology to maintain the original forms Tocotrienols’ throughout the entire extraction and purification processes, ensuring highest quality of the finished product.
We want to ensure our consumers are getting the products which are safe and certified by the Ministry of Health, Malaysia (MOH) as well as the United States Foods and Drugs Association (US FDA). Tocotrienol from oil palm fruits was approved as safe by US FDA in 2010 and recently approved by MOH in 2023. Extensive clinical studies have been carried out following the approval from the US FDA which convinced MOH to approve Tocotrienol from oil palm fruits as a powerful antioxidant and is useful to enhance cognitive functions.
MY TRI E will constantly share the latest updates and information on Tocotrienol to ensure that our loyal consumers are kept up to date with the latest evidence about Tocotrienol soft gel. The founder of MY TRI E has been working on Tocotrienol since 2010 to obtain the approval from
US FDA, followed by the approval from MOH. Refer to her profile and expertise in our Founder’s Profile section.
The vision of MY TRI E is to create greater awareness about tocotrienol health supplement and its health benefits to help Malaysians enjoy a healthy and fulfilling life. MY TRI E believes that prevention is better than cure. This will help to reduce the health burden of the Government.
Rosidah is a committed professional with over 30 years of extensive local and international experiences in product development and palm oil industries. She holds a Master of Science and a Bachelor of Science in Chemistry from California State University. Throughout her career, she has excelled in various roles, notably at the Malaysian Palm Oil Board (MPOB) and multinational corporations like Unilever.
Rosidah’s expertise lies in managing research and development programs, particularly focusing on palm oil and palm-based phytonutrients like Tocotrienols. She has significantly contributed to scientific advancements by ensuring R&D initiatives align with MPOB’s vision, tackling issues such as food safety, non-communicable diseases, and sustainable production practices.
At MPOB, Rosidah served as Director of Product Development and Advisory Services, Science Attaché, Principal Research Officer, and Head of Technical Advisory Services, handling crucial international relations, R&D on palm oil related matters and technical advisory services. Her tenure at Unilever saw her leading product development and research roles in Malaysia, Thailand, Brazil, and the UK, gaining invaluable international exposure, and insights.
Her contributions to the oil palm industry include coordinating research to reduce contaminants, managing substantial research grants, organizing industry awareness seminars, and obtaining GRAS status for Tocotrienol from US-FDA and functional claims for Tocotrienols from Ministry of Health, Malaysia. She also represented MPOB at various Codex Alimentarius Committee meetings, chaired various technical working groups, and engaged in bilateral committees and technical missions globally.
With a strong foundation in scientific research, product development, and international relations, Rosidah exemplifies dedication, expertise, and leadership in advancing the Malaysian palm oil industry’s global standing.
